How Is AI Revolutionizing Content Creation?
Artificial intelligence (AI) is increasingly present in all spheres of life, but it has found a particular application in content creation.
Intelligent algorithms can do a great job in many areas related to content creation. They analyze thousands of web pages in just a minute or two to bring you a report on the competition and suggest a way to create content that appeals to both search engines and readers.
After analyzing the competition, AI leaves you with many valuable insights—from keywords and their density, the structure of headlines, linking possibilities, etc.
AI is an excellent help on days when writer’s block hits or when you need a little boost to start. It will inspire you and provide you with the helpful information you can base your content on.
However, AI is not of precious help only in pre-writing analysis and draft making. To understand the importance and potential of artificial intelligence, let's start from the beginning; we'll explain what AI is and how it affects better content creation.
What is AI?
Artificial intelligence is a term that covers many different technologies (such as machine learning and natural language processing) that use similar principles to perform various types of cognitive tasks equally well or better than humans.
People often use the terms "artificial intelligence" and "machine learning" interchangeably, although they do not have the same meaning.
AI uses machine learning software to improve its performance through experience. Machine learning collects data, finds patterns, and memorizes it.
For example, if a machine learns English by reading Bukowski, it can write a piece of content that will resemble the texts of the mentioned writer in style and vocabulary.
The ability to "read" human language is a technology domain powered by artificial intelligence called natural language processing (NLP). The ability to "write" and "speak" (such as Siri and Alexa), thanks to artificial intelligence, is called natural language generation (NLG).
In all cases, AI is used, in different contexts, for "reading" and "writing". True magic happens when these systems self-improve over time. Every time an AI reads or writes, it learns how to improve and then adapts accordingly.
The most advanced machines learn how to improve based on user inputs instead of relying on a human programmer to update the rules that dictate their results constantly.
How can you use AI in content creation?
There are numerous ways brands and individuals can use AI in content creation. From researching, writing, or improving existing content for social media or landing pages and audience targeting for content marketing campaigns, the tasks that AI can do are almost endless.
The role of AI in content marketing includes content analysis, keyword selection, data-based content creation, optimization, personalized content creation, and A/B testing to improve content.
Artificial intelligence can give you a competitive advantage, enabling you to think, create, promote, and optimize like never before.
Here are some examples of AI's power:
- Gmail now uses artificial intelligence to predict the next word you type in emails and offers an automatic suggestion so you can speed up typing.
- Software assistants such as Grammarly use artificial intelligence to provide recommendations on how to write better.
- Your iPhone predicts the best answers for the text message you just received, so you don't have to think about what to write.
No matter what content you write or what stories your brand tells, there is an excellent chance that, with the help of machines, you can do it even better.
Four ways AI can improve your content
You have too much work, and you can't achieve everything? Or are you facing a lack of inspiration and need that one sentence to get things going? Whether you need help starting or finishing writing content, AI can help you in the following ways:
Automate small content initiatives for social networks
Artificial intelligence is widely used to create content for social networks, and it is expected that by 2023, the value of AI in this field will exceed $2 billion.
AI can analyze your social media posting history to see which posts have brought the most engagement. It will create content that will appeal to the same targeted audience.
You shouldn't expect that the content created by AI will be perfect - it will demand a human touch, a bit of refinement, and formatting, but you'll get an ideal first version of the text.
Landing pages and marketing campaigns content creation
Creating short-format content is already possible. AI systems can create email subjects and certain types of ad texts or content for social networks. These systems are used for automatic text generation with or without human intervention, but that's not all.
Thanks to advanced AI systems, it is now possible to create content for landing pages that encourages readers' engagement and interest. If the landing page already exists, AI can provide suggestions for improving it.
AI has formulas for writing texts that, paired with a detailed analysis of keywords, cannot fail.
AI can provide you with new keywords and topics.
Finding topics to write about can sometimes be tedious, but here's the good news: AI can do it for you. Enter the keywords you used before into the AI software.
In just a few seconds, you will get many new keywords and topics, ideal for writing fresh content that can interlink with the existing ones and improve your SEO.
AI can also analyze your competition and give valuable insights into which SERP position you can break through and take the lead over the rivals.
AI can improve your SEO strategy and rankings.
The race for the top positions in SERP is becoming more and more intense since there is more and more competition, and it's getting better and better.
AI can help you dominate in this field as well. In addition to researching topics and keywords, AI can improve rankings and attract more organic traffic with competition analysis and suggestions to supplement your content.
After analyzing the competition, the AI will suggest keywords or phrases you may have missed and options for interlining or backlinking text. You will also get valuable insights on the number of words you should include in your content, so optimization is perfect.
Whether you're writing new content or wanting to upgrade existing ones, AI knows how to do it.
We will end with a question that worries many:
Will AI eventually replace human writers?
The rise of AI has caused concern among many professional writers. Does the advancement of technology mean that there will be no more work for content creators? Will machines in the future replace them?
Instead of worrying and thinking about AI as a competitor that could take away your job, embrace it as a valuable collaborator who improves your work with the help of top AI companies that stand out as leaders in the field of artificial intelligence research.
There is no reason to worry. AI can provide valuable insights and make a writer's job more accessible and complete, but it has limitations. It cannot replace human creativity, breadth of thinking, passion, emotional intelligence, and other qualities that great writers possess.
Sophie Douglas is a digital marketing specialist and a journalist based in Columbus, state of Ohio.
Her characters are passionate, innovative, and ambitious.
Before becoming a writer for DigitalStrategyOne, she was writing short stories, screenplays, and directing short films.