3 Easy Ways to Use Technology to Improve Your Real Estate Business

As we creep towards the second decade of the 21st century, most of us have almost forgotten how it was to live without our cell phones, laptops, tablets, and other electronic devices. Smartphones have made it easier than ever for us to check email, browse the web, and stay connected with friends and family, wherever and whenever we want. As a result, many of us are now spending more time than ever before using technology for our jobs, shopping, and even making real estate transactions. Fortunately, this increased use of technology doesn’t mean you have to be left behind. In fact, there are plenty of ways you can use technology to improve your real estate business. Here are a few ideas to get you started:

Arrange Meetings and Calls Automatically

Today, most everyone has a smartphone, so it makes sense to take full advantage of that fact and use your device to arrange meetings and calls. With a simple setup, you can have your meetings automatically added to your calendar and have the option to send and receive calls, save all your contacts, and more. If you prefer to keep paper calendars at your desk or in your car, you can also set up your phone to use these calendars, too. What’s more, you can also use your phone to record these meetings and add notes that can help you stay organized. If you prefer to have your meetings in person, you can also take advantage of the fact that almost everyone now uses a smartphone and use a video app to create a professional video introduction or biography. If you’re in real estate, a video introduction can go a long way towards establishing your authority and helping you connect with clients on a more personal level.

Realtor Video Marketing

If you’re like many real estate agents, you might be hesitant to add more technology to your marketing strategies, but there are plenty of ways you can use digital video to improve your business. First and foremost, you should have a professional real estate video that highlights your style, your expertise, and your brand. This can be a simple introduction or a more in-depth look at your real estate philosophy or your listings. You can even have a fun and creative commercial that highlights the joys of home ownership or the convenience of working with you as an agent.

Use a Smart Device to Outsource Work

Smartphones have made it easy to use technology to outsource work. For example, if you’re not a fan of going to open houses, you can use technology to find homes that are the perfect fit for your clients. Instead of searching for homes by yourself, try searching for open houses using your smartphone and let technology do the work for you. For example, if you’re a real estate agent in the Denver area, you can use Zillow’s Open House Finder to find open houses near me. When you find a suitable open house, you can send a client a link to the home’s page on Zillow and have the listing details automatically appear on your client’s calendar. Or, you can let brokerage software program your smart device to help you find suitable homes for your clients.

Onsite Technology

Many real estate agents are hesitant to use technology at open houses and during open houses themselves, but there are plenty of ways to use tech at these events. For example, you can use a microphone that has a digital recording feature to create a recording of your open house that you can play for your clients. Or, you can use your laptop to record open house videos and then sync these videos to your smart device so you can watch them on the go. And, of course, you can always take advantage of the fact that real estate agents are now expected to have social media accounts and have onsite technology that enables you to post to social media, share listings, and more.


Real estate agents are using more technology than ever before, and there are plenty of ways to take advantage of this trend. From using your smart device to arrange meetings and calls and recording open house videos to posting listings and managing your social media accounts, there are plenty of ways to use technology to improve your real estate business.